Add an object system in game that would trigger a popup window with an option to add custom text.
Example: Players click an object(Notice board) outside town, pop up comes up with a text about what area is this, what items drop in here etc, any relatable information(This is all customisable).
This can also be used as a good way to interact with players and guide them without them leaving the game. ( I just started paying, click on a notice board and it guides me to level up 50 levels and then I get xyz item reward etc, or that don't go west of the map because big monster will eat you etc.).
These objects can also be used as a part of the world. Click on a stone pop up window comes on and there's an info about specific event or some hidden extras. This opens for more potential custom content.
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